YETI|The Camp Green Collection

At YETI, seasonal color campaigns—with storytelling packed into print, videos, how-tos, stickers, and apparel—they are are a no-holds-barred, all-channels-on-deck effort. This launch took us to a remote island off the coast of British Columbia where we paired our heritage and hunt inspired color with the backcountry lifestyle of the surf legend Bruhwiler family.